Ndi Nkem,
You should be used to this now; I am simply saying my people
in Igbo language. It is an opportunity to use this medium to showcase the heterogeneous
nature of Nigeria. However, I know that we have readers from other continents.
Let’s go together on our trip for today. We would be considering
loyalty vs disloyalty.
Loyalty has the following synonyms- faithfulness, fidelity,
allegiance, trustworthiness, dependability and reliability. It is such a simple
word that is heavily loaded. In fact, what is firstly expected of a military officer
is to be loyal to the nation. Brands have evolved to a point in which people
even get loyal to them; some people cannot drive any other brand of vehicle
aside the one they are accustomed to; some people cannot take another milk
asides the one they are used to; some people cannot use another
telecommunication network because they are satisfied with the services of a
particular network.
Disloyalty is the exact opposite of loyalty. One thing is
definitely, making people disloyal is very easy and most times, difficult to gain
their loyalty once more. Organizations make staff disloyal when they are not
treated well especially by immediate superior who give negative impressions;
companies fail customers when the quality of their product drops; the reception
at the touch point of some companies particularly the frontline staff had made
many customers disloyal.
Where am I driving at? If you are a boss. Ensure that you
are the type of boss that your staff would always discuss personal issues with
by this it shows that you are not just interested in them getting the job done
alone. Do not betray your subordinates by
exposing them to sack. I am not saying you should not do your job but always
put yourself in the shoe of that person. I have a boss that I have stopped working
under him for two years but he has my latest update; I am loyal to my boss!
If you do business; loyalty is also the soul of business.
You must ensure that you do not give your customers anything short of their
expectation. As your clients grow bigger, you also grow richer. You will win
their heart to the point of them vouching for you and also recommending your
business to others. Ensure that you train your staff to courteously attend to
customers as well. I just believe in some brands without anyone advertising them
to me.
For all the reasons that you have to be disloyal; please let
go of it. I implore you to be loyal to yourself, your boss, gain the loyalty of
your staff, build loyal businesses and most importantly, be loyal to God.
Have a rewarding week.