Breaking News

Friday, September 30, 2016

BRAND COMPETITION CONTINUES AS GLO TAKES OVER MARYLAND INDEPEDENCE TUNNEL FROM MTN

Displaying IMG-20160728-WA0009.jpg
Maryland tunnel previously branded by MTN
Photo credit: @peodavies

The Maryland Independence Tunnel in Lagos wore a new brand look as Nigeria celebrated her 56th Independence Anniversary on October 1, 2016.

Nigerian brands have upped their grame since Since Saka (Hafiz Oyetoro) was poached from Etisalat by MTN, Nigerians have been on the lookout for the next smart move by competing brands. The latest brand move is the takeover of the independence tunnel at Maryland by Glo from MTN.

Displaying 20160930_113245.jpg
A painter at work at the Maryland tunnel
The colour of the tunnel is currently switching from Yellow to Green while the overpass billboards have also been changed.

Brands are deploying strategies that will further increase their visibility to current and existing customers.

Displaying 20160930_113444.jpg
The current look of Maryland tunnel in Globacom colours
Post a Comment
Designed By Olutayo Irantiola